OUR MISSION is to spark and amplify Youth Leadership

“(training) young people as agents of social change in their communities”

by making it omni-present in our daily lives at home, school, online, in media and public, in close partnership with today’s outstanding young and adult changemakers; 

to bring their uplifting solution stories, methods and support services to our global young generation; 

and to their adult allies : citizens, parents, key professionals like teachers, journalists, librarians, city councillors and civil society sharing our core purpose of activating able, active, caring citizens;

so that they can get started taking action with flying banners – their hands, hearts and minds full of vision, tools, coaches, community and project partners from day one;

and make high tangible impact to protect what they love, restore the world a peace, bliss and abundance they wish to see, and change lives, land, learning, laws and industries at record pace and scale;

like their hero*ine peers – and together with them, in real-time collaboration;

thereby also giving today’s grand changemakers the support that they deserve to take their initiatives to greater inter/national scale.

Since 2005, we act in service to the pure spirit of high impact youth leadership as demonstrated by today’s teenage changemakers that evoke tangible impact that is felt by Earth’s animals, plants, kids, and celebrated by future generations who are already watching us.

Youth Leadership, “(training) young people as agents of change in their communities”, has been part of civic education in North America for 50 years, for Girl Scouts already for one hundred years. In today’s context of global learning, social media and escalating crisis, young changemakers are popping up everywhere, changing lives, land, learning, laws and industries at record pace and scale, also without training, already organized as changemaker student clubs at 18,000 schools. That’s what we want to see everywhere. 

The rest of the world is slowly waking up, but still stuck in 1970s protest, many burned out and in despair, yet to shift to *projects*. Hence, with YL, we set a benchmark of HIGH IMPACT YOUTH LEADERSHIP. No talking and waiting for parliament hiding behind experts, but doing, united with the changemakers! No lukewarm participation, advocacy, hunts for college credits or careers. 150 species are extinct every single day. We have a planet to save and youth leadership en masse is the game changer to protect Life on Earth.

Hence our name : YOUTH-LEADER 

… in service to support those who masterfully embody it and fire all of us up to unlock our Inner Hero*ines like they do. We seek to help young hero*ines featured in our media by boosting their reach and activating people to contribute to their ventures.

… in service to all their adult allies to activate youth and make impact beyond their wildest dreams, harnessing all their resources and relations.

… in service to all youth wishing to turn their love for people and planet into massive action, and honoring their commitment with all sorts of awesome benefits.

YL activities, badges and certificates stand for true grit and the noble, virtuous, bold and badass character required to achieve humanity’s grand common dream – a world of peace, bliss and abundance for all – as embodied by the finest spirits walking the planet today : 

“We set out to change the public image of the young, angry activist – to giving all that we have, and all that we are, for everything we love.” – Ocean Robbins, co-founder of YES! Youth for Environmental Sanity, 1990

“Banish the terms hopeless and impossible from your vocabulary. We can change the world.” – Craig Kielburger, WE

“Stop being boring. Start being awesome.” – Kid President

“No matter what color, gender or creed, all honorable people belong to the same tribe.” – Tubulls Chaliha