YL APPROACH
Today’s young generation is different.
The idea is not to turn us into your kind of adults. But into better adults than you have been.
Adora, age 14
From age 13-18
At age 13
Since age 9
Since age 12
Since age 6
Since age 9
Since age 13
YOUTH LEADERSHIP
“(Training) Young people as agents of change in their communities”
has been part of civic education in North America for 40 years, present at school, in public and media. In action, it means changing lives, laws, industries and learning culture, often at record scale and outperforming adult organizations.
It’s exactly what the world needs, what makes our hearts sing, and trains an entire young generation as able, active, caring citizens of the emerging collaborative society. Rejoice, learn more about it and be part, activate youth around you.
We make it simple, swift, enjoyable and rewarding!

“I knew that young people are doing stuff, but this is sensational. I am floored by the potentials. This should be at all schools.”
REACHING ALL YOUTH
… and involving them in changemaking activities – in the one place where all youth gather daily for ten years. The only space and time in their lives that they can learn to create a good world and upgrade as a generation of able, active, caring citizens by the time they graduate, en masse.
§1 The Purpose of Schooling
The purpose of schooling is to unfold all of students’ precious talents, and to nurture an excellent degree of faculty of judgement, sound knowledge and skills.
The goal has to be the education of personalities that are able to strongly resist the ideology of nazism and all political ideologies aiming at a rule of force, and to form societal life on the basis of democracy, peace, liberty, human dignity, gender equality, and in harmony with nature and environment.
These personalities must be aware of their responsibility towards the general public, and their demeanor must be defined by the recognition of equal rights for all people, the respect of all honest conviction, and the recognition of the necessity for continuous development of societal conditions, and the peaceful agreements between peoples.
How are adult generations doing ... after 70 years of 'subject teaching'?
Are you ready for the answer?
The numbers
The new, succeeding model of the able, active, caring citizen is obviously embodied by today’s teenage hero*ines. The factors nurturing the mind- and do-set are known, proven and common sense. Many of them live it at school at student clubs.
The solutions exist. Even the support networks are in place. What’s needed now is the demand. The problem is, the people don’t know. even governments don’t.
Can you imagine that students grow up in real-time cooperation with today’s Gandhis and Gryffindores,
implementing high impact solutions, change lives, laws, industry and learning culture at record pace – like their hero*ine peers, and with them?
WE Days unite students from 18,000 schools taking local and global actions, generating $100 million € value each year. Craig and WE have demonstrated how to make ‘creating a good world for all’ part of learning culture at 18,000 schools, powered by students. It’s simple.

“Never in human history have teachers been this important.”
“Teachers are young people’s most important ally. They decide, if we get a chance to learn how to create a good world for all, or not.” – Craig Kielburger, WE
“Craig and We have demonstrated that this mix of Global / Service Learning works at all schools. With YL, we help each of you make this happen at your region’s schools and beyond, adding social entrepreneurship, self-organization with 100+ hero*ines, and more – with ease, fun, aligned with the Purpose of Schooling, rich benefits for learning culture, for everyone involved – and with enormous impact like today’s teen hero*ines make.” – Eric Schneider, YL

AT SCHOOL, TEENS ORGANIZE AS
CHANGEMAKER STUDENT CLUBS
Teachers use activities in class to inspire and create worldview.
But 90+% of action happens self-organized by students.
Role Models
form 80% of human behavior. They are your greatest asset in trans-formational learning.
Did you know?
Are you using it?
“The most inspirational videos I have ever seen. They make me feel I want to get up and do something, too.”
High Impact Student Clubs
… are no lame obligatory clubs “where you chill”.
Changemaker Students Clubs are formed with the intention to change lives, laws and industries. They unite youth on fire to do good for people and planet, set ambitious goals, and act with passion like “athletes”. Typical is a wide scope of causes, activities, partners, media work and FUN!
They are not for everybody. This is a special “sport”.

In North America, student clubs mean action! #MakeSchoolAwesome
Student Companies,
or Entrepreneurial Clubs,
as they are called in Scandinavia, are much appreciated by teachers and politicians. However, options to run relevant business ventures are rather limited, and little inspirational for many youth. In contrast, Social Business und Social Entrepreneurship offer a practically unlimited scope of causes, activities, partner constellations, use of art and creativity. And the experience of progress and impact is pure bliss!

NAMASTE NEPAL run holistic develop-ment programs for Gati, in the Himalaya, with schools, reforestation, health camp, new crops, and annual work visit. After an earthquake, only the school remained intact, as an icon of hope for the entire valley. NN are building schools in all 7 villages now, and call on you to join the adventure!
TEAM UP WITH ADULT CHANGEMAKERS
to take their solutions to inter/national scale.

Field Partners
We can help Raabia and rangers protect the Serengeti, support development programs, and ex-perience progress and success.
- fundraising, activate partners
- live meet-ups
- bring in own ideas
- achieve milestones
- guest and volunteer visits
Changemakers
collaborate in real-time with youth and schools to wield their superpowers, spirit and TIME.

- Mary “Top 10 landscape designer of all time” boosts biodiversity with simple steps
- Holly leads the global Stop Street Harassment campaign
- Ocean plays with White Sharks and unites us to protect them
- John restores devastated ecosystems
- Polly and Jojo make Ecocide a Crime Against Peace
78% of Teachers
in WE Schools programs feel professionally more fulfilled.
82% discover new leadership skills in their students.
89% of students experience higher self-confidence.
%
OF WE STUDENTS VOLUNTEER after school
Fascinating.
Such youth are rare on the planet. But whoever sees it loves it, and wishes to see it in their own city. All of us can learn from 40 years of know-how from North America, ace role models, ressources, methods and partners from 10 years of UNESCO’s World Decade Of Education For Sustainable Development.
Getting started is simple,
like with a new sport or music.
One learns to feel the spirit, make basic moves, wield the tools. You practice playing humanity’s finest master pieces, inspired by world class players, enjoy progress, score, and your performance uplift others. One shares, inspires thousands via media, jams with others, freestyles, composes own projects and realizes them, supported by the inspired public #trythisathome
A FLYING START
#BEMOREAWESOME CRASH COURSE
Newbies age 8+ can experience all essentials of youth leadership in an 8-step session series. Inspired youth can self-organize follow-up, equipped with 400+ actions and global changemaker community.
#1 inspiration
#2 instant actions
#3 project development
#4 inspire online
#5 inspire locally
#6 high impact starter actions
#7 positive news publication
#8 documentation
= scores a YL Course Badge
- new to them
- highly inspirational
- important for their generation
- should exist at their school
An ONLINE TUTORIAL enables to guide the course
5+% are willing to join a team, for constant action
1 per class = 20-100 at a school
75+% are willing to get involved on occasion

The group experience
of shared passion for doing good for people and planet, of respect for hero*ines, shared priorities for life and our future, and willingness to contribute forms positive worldview and sparks a Changemaker Student Club respected by teachers and students. No longer will peers call caring youth eco-sluts or teachers tell them there was no time for this at school! Instead, the vast majority will join FUNdraisers, lifestyle challenges, and their favorite activities.

Get your Crash Course Set
GIFT ONE to a school, a public library, a crisis region, refugee camp, community organizer in Africa, India …

Take your personal Crash Course,
- online or local
- self-guided and self-paced
- or guided, coached
and become able to bring this extraordinary experience to others!
Optional: Upgrade your personal Crash Course and become Certified YL Coach.

Well equipped
for 400+ actions, creating LearnSpaces, activating the public, teaming up with partners and shaping the future of entire regions, abroad and at home.
We unite all caring youth and adults under one banner to
EMPOWER THE CHANGE GENERATION
in your ways, aligned with your passion, profession and lifestyle.

YOUTH

CITIZENS

PROFESSIONALS

VOLUNTEERS

ONLINE VOLUNTEERS

PARTNERS

The young generation is yearning for ways to make robust impact, and for help, hope, meaning, allies, opportunity to be awesome, protect and heal people and planet. To #bemoreawesome and entirely different from earlier, failing adult generations.
You now have resources and support to evoke cascading changes – backed by the world’s finest changemakers – and can activate 1,000s of people with simple steps.
Your time of waiting for someone else to save the kids and Life on Earth is officially over. We have a planet to save!
